"Persistence" by Jim Daniels |
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Recently, I received the following message from one
of my faithful BizWeb Gazette subscribers: >Jim, I've been trying for
nearly a year and I need to The answer is YES. Many new small businesses are making a substantial and ever-growing income in this new arena. But it DOES NOT happen overnight. In 1995, before I was fortunate enough to get swept up by the emerging internet, I was "OH for ONE" at the plate. As a hard-working nine-to-fiver, trying to carve out a I spent five months writing what I thought was a very good, 72 page manual about how to start a mail-order business. I sold ONE in four months. End of project. Why did that venture fail? Lots of reasons. Among them: 1. I knew little about marketing. (The experience itself So why am I sharing my first failure with you? Because it is important to know that over HALF of all Success demands persistence. I know this first-hand. I did NOT let this setback stop me from achieving my dream. Yes, it was depressing to open the mailbox, praying for an order or two, and finding it empty day after day. Had someone told me I would be needing a larger mailbox less that two years down the road, I would have certainly let out a burst of laughter! (Perhaps accompanied by a twinkle of the eye!) Here's something that kept me going. Perhaps you can Around the time my doubt was reaching a peak, I received a little 3" X 4" card in that same oft-barren mailbox. It turned out to be just the encouragement I needed. The words of wisdom on that card are printed below. (I still keep it right here on my desk.) Here's how it reads: PORTRAIT OF AN ACHIEVER Failed in Business - Bankruptcy, 1831 Defeated for Legislature, 1832 Sweetheart/Fiancee Dies, 1835 Nervous Breakdown, 1836 Defeated in Election, 1836 Defeated for U.S. Congress, 1843 Defeated again for U.S. Congress, 1846 Defeated once again for U.S. Congress, 1848 Defeated for U.S. Senate, 1855 Defeated for U.S. Vice President, 1856 Defeated again for U.S. Senate, 1858 ABRAHAM LINCOLN Elected President of the U.S.A., 1860 You cannot fail... unless you quit!"
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